Since its inception in 1946, Estée Lauder has not only been a pioneer in beauty and skincare but also a steadfast advocate for sustainability and responsible business practices. With a rich legacy rooted in offering the finest beauty products, the brand’s mission extends beyond skin deep. As the namesake brand of The Estée Lauder Companies, Estée Lauder is dedicated to making a lasting positive impact on the environment while continuing to provide exceptional beauty experiences to its customers.

A Legacy of Responsible Chemistry and Beauty Performance

From the beginning, Estée Lauder has balanced beauty performance with conscientious chemistry. This core value has guided the brand’s product development journey, ensuring that every creation not only enhances beauty but also contributes to the well-being of the environment. This commitment is a testament to the brand’s unwavering dedication to bring out the best in everyone and everything it touches.

Ingredient Transparency: Empowering Informed Choices

Estée Lauder’s commitment to sustainability begins with ingredient transparency. On their official website, esteelauder.com, the brand lists all the ingredients present in their products, along with information about any ingredients that the products are “free from.” This transparency empowers customers to make informed choices about the products they use, fostering a sense of trust between the brand and its valued patrons.

The Ingredient Glossary is another tool Estée Lauder offers, providing insights into key high-performance ingredients and their respective benefits for the skin. This initiative not only educates customers but also underscores the brand’s dedication to offering products that are both effective and beneficial.

Pioneering Packaging Sustainability: Reducing Waste and Impact

In the pursuit of a more sustainable future, Estée Lauder has set ambitious goals for packaging sustainability. By the year 2025, the brand aims to ensure that 75-100% of its packaging aligns with at least one of the “5 Rs”: recyclable, refillable, reusable, recycled, or recoverable. A significant focus will also be placed on increasing the usage of post-consumer recycled material in packaging by up to 50%. Additionally, Estée Lauder is actively working to minimize unnecessary cartons and paper for products, showcasing a commitment to reducing waste from the source.

An essential aspect of the brand’s packaging sustainability initiative is the aim to have 100% of its forest-based fiber cartons certified by the Forest Stewardship Council (FSC) by 2025. This dedication to responsible sourcing of packaging materials further highlights Estée Lauder’s holistic approach to sustainability.

Responsible Sourcing: Nurturing Global Communities

Estée Lauder recognizes its role in the global community and understands the importance of responsible sourcing. The brand collaborates with a diverse network of suppliers to source ingredients and materials for its products. While doing so, Estée Lauder places a strong emphasis on responsible practices that consider potential impacts on both people and the environment. This approach showcases the brand’s commitment to not only crafting quality products but also fostering a positive impact on the communities involved in their supply chain.

Energy and Emissions: Pioneering NetZero Carbon Emissions

In a monumental achievement, Estée Lauder reached NetZero1 carbon emissions in the year 2020. This milestone reflects the brand’s dedication to reducing its carbon footprint and utilizing renewable energy sources. The commitment to source 100% renewable electricity globally for direct business operations underlines Estée Lauder’s determination to be a trailblazer in sustainability practices. Installing solar arrays and entering agreements for wind power are testament to the brand’s focus on adopting renewable energy technologies and significantly reducing its environmental impact.

Carbon Neutral Shipping: Redefining Responsible E-Commerce

One standout initiative in Estée Lauder’s sustainability journey is its carbon-neutral shipping program. For every U.S. Home Delivery order placed on esteelauder.com, the brand offsets the carbon emissions associated with shipping. This significant step ensures that customers not only receive exceptional beauty products but also contribute to a more sustainable e-commerce ecosystem.

A Vision for a More Beautiful Future

Estée Lauder’s commitment to sustainability is rooted in its desire to meet the diverse needs of women of all ages, ethnicities, and backgrounds. As the brand marches forward into a new era, its dedication to sustainability, transparency, responsible sourcing, and reduced carbon footprint remains steadfast. Estée Lauder’s journey serves as an inspiring example of how a leading beauty brand can use its influence to create a brighter, more beautiful future for the planet and its inhabitants.

In a world where conscious consumer choices are more critical than ever, Estée Lauder’s sustainability initiatives set the standard for the beauty industry. By embracing sustainability as a core value, the brand not only enhances its products but also uplifts the world, one responsible choice at a time. As we look ahead, Estée Lauder’s commitment to sustainability paves the way for a more beautiful and harmonious future for us all.