Alessi is a design company known for its innovative and contemporary household products. The company was founded in 1921 by Giovanni Alessi, who started producing household items in copper, brass, and nickel. However, it wasn’t until 1950 that Alessi began to gain international recognition for its innovative designs. Today, Alessi is a global brand that has won numerous awards for its products and collaborates with some of the world’s most prominent designers. This blog will explore the history of Alessi, from its traditional roots to its contemporary design philosophy.

Early Years: Traditional Craftsmanship

Giovanni Alessi established the company in 1921 in the town of Omegna, Italy. The company began crafting household items in copper, brass, and nickel, all handmade. The Alessi family was renowned for their metalworking skills, a craftsmanship that was passed down through generations.

During the 1930s, the company expanded its product range, adding kitchen utensils, coffee sets, and other household items. These products were all designed with functionality in mind and were built to last. In the post-World War II era, the demand for these products increased, and the company began exporting its products abroad.

Design Renaissance: The 1950s-70s

By 1950, the design world was undergoing a renaissance. The focus shifted towards creating products that were not only functional but also aesthetically pleasing. In 1955, Carlo Alessi, son of Giovanni Alessi, became the company’s design director. Carlo’s design philosophy was to blend form and function, creating products that were both beautiful and practical.

During this period, Alessi collaborated with some of the most prominent designers of the time, including Gio Ponti, Richard Sapper, and Achille Castiglioni. These designers brought new ideas and perspectives to the company, resulting in some of Alessi’s most iconic designs.

One of the company’s most famous products from this era is the 9090 espresso coffee machine, designed by Richard Sapper in 1979. The machine’s sleek and modern design departed from the traditional coffee machines of the time, instantly becoming a classic.

Contemporary Design: The 1980s-Present

In 1980, Carlo’s son, Alberto Alessi, took over the company’s design leadership. Alberto’s vision was to push the boundaries of design and create innovative and experimental products. He also sought to collaborate with designers from non-traditional design backgrounds, such as architects and graphic designers.

One of the company’s most significant collaborations during this period was with architect Michael Graves. Graves designed a range of products for Alessi, including the iconic 9093 bird-shaped kettle, which became a bestseller for the company.

In recent years, Alessi has continued to collaborate with designers from around the world, including Philippe Starck, Stefano Giovannoni, and Marcel Wanders. The company’s product range has also expanded to include furniture, lighting, and accessories.

Design Philosophy: Balancing Form and Function

Throughout its history, Alessi’s design philosophy has been about balancing form and function, creating products that are aesthetically pleasing and practical. The company’s products are designed to be used every day, and their durability is a testament to the company’s commitment to quality.

Alessi products are also known for their sense of humor and playfulness. Many of the company’s products, such as the Anna G. corkscrew and the Michael Graves kettle, have become icons of modern design.

Alessi’s design philosophy is reflected in every aspect of the company, from the materials used to its approach to design. The company is dedicated to using high-quality materials that are both durable and aesthetically pleasing. Alessi products are made to last, and the company is committed to creating eco-friendly products.

One of the ways Alessi achieves this goal is by working with local artisans and manufacturers. The company’s products are made in Italy and often utilize traditional techniques to create their items. This commitment to local production and craftsmanship has helped Alessi maintain its reputation for quality and durability.

Alessi products are also known for their innovative and experimental designs. The company is not afraid to take risks and push the boundaries of design. This willingness to experiment has led to some of Alessi’s most iconic designs, such as the Juicy Salif citrus squeezer, designed by Philippe Starck in 1990.

In addition to its commitment to quality and innovation, Alessi is also dedicated to sustainability. The company uses sustainable materials whenever possible and is always looking for ways to reduce its environmental impact. Alessi’s commitment to sustainability is exemplified by collaborations with designers, like the “Noè” bottle holder designed by Giulio Iacchetti, made entirely from recycled materials.

Conclusion

Alessi is a design company that has come a long way since its founding in 1921. The company has evolved from a traditional metalworking business to a global design brand known for its innovative and experimental designs. Throughout its history, Alessi has maintained a commitment to quality, durability, and sustainability, and its products continue to embody the company’s design philosophy.

Today, Alessi products can be found in homes and museums around the world, and the company continues to collaborate with some of the most important designers of our time. Alessi products are not just functional; they are also beautiful and playful, bringing a sense of joy and humor into everyday life. The history of Alessi testifies to the power of design to transform the ordinary into something extraordinary.